Head of Performance Marketing

The role

You will own the performance marketing strategy for the US market to drive profitable growth. You will lead a local marketing team and partner with leadership to convert market insights into growth.

What you will do

• Own and execute the end-to-end performance marketing strategy for the US market.
• Lead and develop the local marketing team.
• Own a diversified media strategy spanning Meta, Google, Connected TV, and strategic partnerships.
• Establish measurement and attribution practices across CAC, MER/ROAS, incrementality, LTV, conversion, and contribution margin.
• Optimize high-consideration customer journeys with sales cycles of 2–3+ months.
• Partner with Creative and Brand teams to build data-driven performance creative strategies.
• Collaborate with Country Manager and Global Leadership on forecasting, planning, and budget allocation.

Required qualifications

• 8+ years of performance/growth marketing leadership experience scaling DTC or e-commerce businesses in the US market.
• Proven experience driving growth across high-AOV, high-consideration consumer journeys of 2–3+ months.
• Proven track record of directly managing $5M+ annual performance marketing budgets.
• Deep operational expertise across Meta and Google.
• Strong knowledge of lifecycle marketing including Email/CRM and Affiliates.
• Experience developing marketing strategies beyond traditional paid acquisition, with exposure to Connected TV, upper-funnel media, and/or strategic partnerships.
• Strong command of data analytics, incrementality testing, multi-touch attribution, forecasting, CRO, and cohort-based LTV analysis.
• Strong commercial and financial acumen.
• Proven ability to build, manage, and mentor internal teams and external agency partners.

Nice to have

• Experience marketing high-ticket or aspirational consumer products.
• Demonstrated success scaling a European or international brand within the US or North American consumer market.
• Experience leading or supporting major product launches and go-to-market strategies.
• Experience with Connected TV, strategic partnerships, influencer marketing, SEO/content, and other upper-funnel growth channels.
• Experience overseeing high-impact visual and UGC content strategies.
• Proficiency with modern analytics and marketing technology, such as GA4, Looker/Tableau, SQL, CDPs, and advanced attribution platforms.
• Hands-on experience leveraging AI/LLM tools for strategic planning, audience research, creative development, analytics, or workflow automation.
• Experience vetting, onboarding, and managing specialist US media-buying, creative, PR, or marketing agencies.

Benefits

• Comprehensive health insurance coverage.
• Retirement plan options.
• Paid vacation and sick days.
• International, collaborative work environment.
• Professional growth opportunities.
• Team culture & events including team-building activities, seasonal celebrations, and after-work gatherings.
• Employee discounts on all PERGOLUX products.
• Comfortable workspace with complimentary snacks and beverages.

About the company

PERGOLUX designs and delivers Scandinavian-inspired pergolas and outdoor living solutions. The company has a collaborative, growth-oriented culture grounded in integrity, ambition, innovation, humility, appreciation, and unity.