Marketing Analyst

The role

You will own the marketing intelligence cycle across 14 markets. You will manage web tracking, data collection, dashboards, and incrementality measurement to guide media spend decisions.

What you will do

• Own marketing tracking quality and measurement reliability across all markets
• Set up and audit GTM, GA4, ad platform pixels, server-side tracking, conversion APIs, UTMs, and event taxonomy
• Design, build, and automate dashboards in tools such as Looker and AI-assisted reporting workflows
• Own metric definitions to serve as a single source of truth
• Design and run structured incrementality tests including geo-lift, holdout, and pre/post analyses
• Partner with Marketing Operations Lead and Head of Marketing to define budget allocation frameworks
• Translate data on traffic, cohorts, funnels, and creative performance into growth recommendations
• Set analytics standards, documentation, and best practices
• Support and improve MCP and data connector ecosystem

Required qualifications

• 3+ years of experience in Marketing Analytics, Web Analytics, or Growth Analytics
• Hands-on knowledge of GTM, GA4, e-commerce data layers, pixels, server-side tracking, UTMs, and conversion APIs
• High proficiency in SQL
• Experience working with cloud data warehouses and multiple marketing, CRM, and e-commerce data sources
• Solid understanding of attribution, incrementality, cohort analysis, funnel analysis, CAC, ROAS, MER, contribution margin, and payback
• Strong statistical mindset with practical experience designing A/B tests, geo-lift tests, holdout tests, or conversion lift studies
• Communication skills to turn analytical topics into clear guidance for marketing and leadership

Nice to have

• experience with AI-assisted analytics
• API connectors
• automated reporting
• marketing data infrastructure

Benefits

• Competitive salary
• Company pension plan
• Capped overtime, fully paid
• Up to 30 vacation days, starting at 27
• One week per year of remote workation in the EU/UK
• Modern setup and laptops (Apple or Windows)
• Employee discounts on PERGOLUX products
• Jobrad / Bike leasing program
• Regular team events (summer party, Christmas party, after-work gatherings) and retreats

About the company

PERGOLUX designs and delivers premium, Scandinavian-inspired outdoor living products directly to consumers. The company has around 300 employees and roughly €200M in revenue.