Head of Field Marketing - US

The role

The Head of Field Marketing will drive regional pipeline and business growth in North America. You will set the field marketing strategy, manage the regional budget, and lead a small team. The role involves executing integrated campaigns, managing events, and partnering with Sales and SDR teams.

What you will do

• Develop and execute the North America field marketing strategy
• Build and deliver the local marketing plan for brand awareness, demand generation and customer advocacy
• Forecast and track pipeline performance against quarterly and annual goals
• Optimize budget allocation and maximize ROI
• Orchestrate and optimize integrated marketing campaigns including digital, events, and ABM
• Plan and execute high-impact industry events, conferences, and customer-focused Experiences
• Collaborate with the integrated marketing team to localize global content strategies
• Partner with the VP of sales and leads to drive pipeline and growth
• Lead the marketing partnership with the SDR organization
• Manage a small team focused on growth and execution

Required qualifications

• 10+ years of experience in B2B SaaS marketing and leadership
• Proven track record of developing and executing successful field marketing strategies in North America
• Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets
• Experience building, leading and developing teams including direct and dotted line reports
• Experience in managing and forecasting budgets
• Experience partnering with finance and data teams to measure and report on ROI
• Strong understanding of multi-channel marketing strategies, including digital, events, and ABM
• Effective communication and articulation of marketing strategies and buyer positioning
• Ability to align marketing programs tightly with sales and drive pipeline impact
• Analytical mindset with a passion for metrics and data-driven decision-making
• Excellent verbal and written communication and collaboration skills
• Ability to thrive in a fast-paced, relentless changing, dynamic environment

Benefits

• Competitive compensation and equity ownership
• 20 vacation days and 12 public holidays
• Three medical plans with company contributions and HSA option
• Dental, vision and Wellhub's gym subscription
• Life and disability policies
• 401(k) plan with company matching contributions
• Partner discounts on pet insurance
• Annual summer party
• Access to Spring Health wellbeing partner
• 12-16 weeks' paid parental leave
• 16 paid hours per year for volunteering
• Up to 20 Work from Anywhere days per year

Before you apply

• Must be based within commuting distance of a hub
• Submit resume in English
• Submit an updated portfolio and/or resume

About the company

Perk is an intelligent platform for travel and spend management. It is a global company of more than 1,800 people with headquarters in London and Boston.