Paid Search Growth Marketing Manager - US

The role

You will manage paid search campaigns across Google Ads and Microsoft Advertising in North America. You will drive B2B lead generation and partner with the SEO team on AEO initiatives.

What you will do

• Manage paid search campaigns across Google Ads and Microsoft Advertising in North America
• Own bid management, budget pacing and campaign optimisation
• Run search query analysis, keyword expansion and negative keyword management
• Use data-driven optimization to iterate on efficiency and results
• Create, monitor and analyse A/B tests on ad copy and landing pages
• Run competitor and industry analysis
• Report performance updates and monthly reporting to management and stakeholders
• Partner with the SEO team on AEO initiatives
• Use paid search data to inform AEO priorities and content
• Test and report on how AI-driven search features change performance

Required qualifications

• 4+ years of hands-on experience managing paid search campaigns, in-house or at a digital agency
• Excellent working knowledge of Google Ads, including Search, Performance Max and Remarketing
• Proficient use of Google Ads Editor and/or Microsoft Advertising Editor
• Experience managing B2B lead generation campaigns at scale
• Strong understanding of SQR analysis, keyword optimisation, match types and bidding strategies
• Proven track record of delivering against growth targets and quarterly OKRs
• Experience with conversion tracking, tag management (e.g. Google Tag Manager) and attribution
• Analytical proficiency in Google Analytics, Looker or similar tools
• Skilled in MS Excel / Google Sheets
• Must be based within commuting distance of our hubs

Nice to have

• Experience with AEO and an understanding of how AI answer engines find and cite sources
• Basic knowledge of SEO and how it relates to paid search strategy
• Previous experience at a B2B SaaS company or high-growth startup
• Experience in Travel, FinTech or expense management
• Experience designing full-funnel B2B campaigns
• Familiarity with CRM and marketing automation tools such as Salesforce or Marketo

Benefits

• Competitive compensation and equity ownership
• 20 vacation days and 12 public holidays
• Three medical plans with company contributions and an HSA option
• Dental, vision and Wellhub’s gym subscription
• Life and disability policies
• 401(k) plan with company matching contributions
• Partner discounts on pet insurance
• Annual summer party
• Access to 12x therapy and 12x coaching sessions via Spring Health
• 12-16 weeks’ paid parental leave
• 16 paid hours per year for volunteering
• Up to 20 Work from Anywhere days per year

Before you apply

• Must be based within commuting distance of our hubs
• Submit resume in English
• Submit an updated portfolio and/or resume

About the company

Perk is an intelligent platform for travel and spend management. It automates tasks from travel bookings to expenses and invoice processing.