Growth Marketing Manager - US

The role

You will own the execution of paid search across Google Ads and Microsoft Advertising in North America. You will drive a consistent pipeline of high-quality B2B leads and partner with the SEO team on AEO initiatives.

What you will do

• Manage paid search campaigns across Google Ads and Microsoft Advertising in North America
• Own bid management, budget pacing and campaign optimisation
• Run regular search query analysis, keyword expansion and negative keyword management
• Use data-driven optimization to iterate on efficiency and results
• Create, monitor and analyse A/B tests on ad copy and landing pages
• Run competitor and industry analysis
• Report to management and key stakeholders with regular performance updates
• Partner with the SEO team on AEO initiatives
• Use paid search data to inform AEO priorities and content
• Test and report on how AI-driven search features change performance

Required qualifications

• 4+ years of hands-on experience managing paid search campaigns, in-house or at a digital agency
• Excellent working knowledge of Google Ads, including Search, Performance Max and Remarketing
• Proficient use of Google Ads Editor and/or Microsoft Advertising Editor
• Experience managing B2B lead generation campaigns at scale
• Strong understanding of SQR analysis, keyword optimisation, match types and bidding strategies
• Proven track record of delivering (or overachieving) against growth targets and quarterly OKRs
• Experience with conversion tracking, tag management (e.g. Google Tag Manager) and attribution
• Analytical proficiency in Google Analytics, Looker or similar tools
• Skilled in MS Excel / Google Sheets
• Must be based within commuting distance of our hubs

Nice to have

• Experience with AEO and an understanding of how AI answer engines find and cite sources
• Basic knowledge of SEO and how it relates to paid search strategy
• Previous experience at a B2B SaaS company or high-growth startup
• Experience in Travel, FinTech or expense management
• Experience designing full-funnel B2B campaigns
• Familiarity with CRM and marketing automation tools such as Salesforce or Marketo

Benefits

• Competitive compensation and equity ownership
• 20 vacation days and 12 public holidays
• Three medical plans with company contributions and HSA option
• Dental, vision and Wellhub’s gym subscription
• Life and disability policies
• 401(k) plan with company matching contributions
• Partner discounts on pet insurance
• Annual summer party
• Access to Spring Health wellbeing partner
• 12-16 weeks’ paid parental leave
• 16 paid hours per year for volunteering
• Up to 20 Work from Anywhere days per year

Before you apply

• Must be based within commuting distance of our hubs
• Submit your resume in English
• Submit an updated portfolio and/or resume

About the company

Perk is an intelligent platform for travel and spend management. It is a global company of more than 1,800 people with headquarters in London and Boston.