Lead Product Designer, Growth

The role

You will lead product design for Growth across the full funnel. You will design onboarding, acquisition, conversion, and retention experiences using experimentation and data.

What you will do

• Lead product design for Growth across the full funnel
• Design first-run and onboarding experiences
• Craft consumer acquisition and activation surfaces
• Design conversion and upsell flows including paywalls, pricing, and plan comparison
• Partner with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy
• Design and run experiments using data to drive decisions
• Ship features balancing UI paradigms with novel applications of AI
• Think about 0 to 1 design and large-scale optimization
• Contribute to process to ship changes frequently
• Partner with brand design to ensure growth surfaces are effective and memorable

Required qualifications

• Experience designing consumer or prosumer products
• Strong track record in growth design
• Deep understanding of growth nuances: onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention
• Data-informed approach fluent in experimentation, funnels, and metrics
• Experience partnering with Growth, Product Marketing, and cross-functional teams
• Comfortable thinking about both 0 to 1 product design and large-scale optimization
• Excellent visual, UI, and interaction skills
• Excellent communicator with team members and users
• 5+ years of industry experience

Nice to have

• Comfort prototyping or coding your ideas
• Existing skills or interest in coding with React or SwiftUI

About the company

Perplexity is looking for an experienced Lead Product Designer to own design for Growth.