Brand Designer, Growth

The role

You will drive strategic concepting and design for growth campaigns including paid ads, social, lifecycle email, and campaign assets. You will work with the Growth team to test hypotheses and iterate on creative based on performance data.

What you will do

• Drive strategic concepting for growth campaigns
• Co-develop campaign strategy and propose test hypotheses
• Own the design of growth creative end-to-end
• Build variant sets and iterate on winners using performance data
• Turn product launches and GTM campaigns into ad creative
• Build and maintain scalable ad and email templates
• Partner with Brand to keep visual consistency
• Collaborate with motion and web designers
• Push back when best practices would cheapen the brand

Required qualifications

• Strong portfolio of growth and brand design work
• Proven strategic concepting ability
• Excellent visual design skills with a clear sense of brand, typography, layout, and composition
• Hands-on experience designing performance creative at a consumer or prosumer tech company
• Fluency reading creative performance data (CTR, conversion, hook rates)
• Ability to work fast and manage a high volume of deliverables
• Fluency in Figma and the Adobe Creative Suite
• Instinct for building repeatable systems
• 5+ years of industry experience

Nice to have

• Motion design skills
• Familiarity with ad platform specs and constraints (Meta, Google, TikTok, X, YouTube)
• Experience using AI-assisted design and image-generation workflows
• Copywriting instincts

About the company

Perplexity is looking for a Growth Brand Designer to sit at the intersection of brand craft and growth performance.