Content Designer

The role

You will design and write in-product language across web, mobile, desktop, and voice. You will work on the Design Systems team to shape flows, naming, information architecture, and AI-generated content.

What you will do

• Design and write in-product language across web, mobile, desktop, and voice
• Partner with product designers to shape flows, structure, and information architecture
• Name features and products and own terminology, navigation labels, and taxonomies
• Make complex AI and agent behavior understandable
• Shape how AI-generated content reads by writing and refining prompts and system instructions
• Define content quality standards and help build evaluation criteria, datasets, and reviewer guidance
• Build and maintain voice and tone guidelines, content patterns, and content guidance in the design system
• Use research, data, and experiments to test language
• Partner with brand and marketing to align product language and external voice
• Work with internationalization partners

Required qualifications

• 5+ years of experience in content design, UX writing, or product design, shipping software at scale
• An excellent portfolio that shows how your language shaped product decisions
• Strong UX fundamentals, including interaction design, information architecture, usability, and accessibility
• Good product sensibility and judgment
• Exceptional writing and editing skills
• Strong AI fluency, including hands-on experience writing prompts, working with LLMs, and judging the quality of AI-generated content
• Systems thinking, with experience building content frameworks, style guides, or terminology that scale across teams
• Clear communication

Nice to have

• Experience designing content for AI products, assistants, agents, or conversational interfaces
• Experience with prompt engineering, model evals, or working with research teams on model behavior
• Experience across consumer and enterprise products, including admin, permissions, privacy, and billing flows
• Comfort working in code, such as editing strings, reviewing PRs, or prototyping with AI tools
• Experience with localization and writing for global audiences

About the company

Perplexity is looking for a Content Designer to shape the words across our products. Our product is primarily spoken language and written product.