Demand Generation Lead

The role

You will own the end-to-end demand generation strategy for enterprise and business products. You will architect a demand engine using AI-native tooling to generate qualified pipeline and accelerate revenue growth.

What you will do

• Own end-to-end demand generation strategy for enterprise top of funnel growth and downstream conversion.
• Architect and operate a modern demand engine using AI-native tooling.
• Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels.
• Develop segmentation and targeting strategies for priority enterprise buyer personas.
• Partner with Product Marketing, Sales, and Revenue Operations to improve the marketing-to-sales funnel.

Required qualifications

• 5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth
• Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms
• Deeply data-driven and comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau
• Ability to operate independently with urgency and ownership in fast-paced, early-stage environments

About the company

Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team.