Strategic Finance Lead - GTM

The role

The Strategic Finance Lead will help scale consumer and enterprise businesses. You will partner with Marketing and Growth leaders to identify growth opportunities and understand customer economics.

What you will do

• Develop customer economics and investment recommendations to guide customer acquisition and retention.
• Partner with Marketing and Growth leaders to build and scale growth initiatives.
• Build models and analyses to guide growth investments and spending forecasts.
• Collaborate with data and business partners to strengthen measurement and attribution.
• Take ownership of emerging strategic questions across GTM.

Required qualifications

• 5+ years of experience in strategic finance, business operations, growth analytics, or a related field.
• Experience supporting growth-oriented decisions.
• Strong financial modeling and analytical skills.
• Deep understanding of customer economics and investment returns.
• Ability to work directly with data and build financial models.
• Ability to use AI tools to accelerate analysis and improve workflows.
• Experience making growth investment decisions across consumer or self-serve acquisition and enterprise demand generation.
• Strong understanding of customer economics and the connection between marketing activity, pipeline, and bookings.
• Track record of independently identifying growth opportunities and building analysis to act.
• Strong communication skills.
• Ability to build trust, challenge assumptions constructively, and work across teams.

About the company

Perplexity is a company looking to scale its consumer and enterprise businesses.