User Acquisition Lead

The role

The Head of User Acquisition will own how Phoenix acquires customers across paid and organic channels. You will set strategy, manage budgets, and build a team driving performance across Google Ads, Meta, TikTok, and other channels.

What you will do

• Own paid media strategy across performance channels like Google Ads, Meta, TikTok, and Snapchat.
• Own the customer acquisition funnel end-to-end for paid, setting targets for CAC, ROAS, and LTV:CAC.
• Own budget planning and pacing across all paid channels.
• Set audience strategy, segmentation, and experimentation roadmap for paid campaigns.
• Build and scale retargeting and remarketing strategy across paid channels.
• Own SEO and Answer Engine Optimization (AEO) strategy.
• Set organic content and technical SEO priorities.
• Identify, develop, and manage strategic partnerships.
• Build and lead the user acquisition team, hiring and mentoring specialists.
• Set the analytics and reporting framework across all acquisition channels.

Required qualifications

• 7–10+ years of experience in performance or growth marketing.
• Deep, hands-on expertise in paid media (Google Ads, Meta Ads, and others).
• Working knowledge of SEO fundamentals.
• Familiarity with AEO/GEO (Answer Engine Optimization / Generative Engine Optimization).
• Proven track record scaling paid acquisition with measurable impact on CAC, ROAS, and revenue growth.
• Strong strategic and analytical mindset.
• Experience managing budgets and making cross-channel investment tradeoffs at scale.
• Track record of cross-functional leadership.
• Experience building and mentoring a team.
• Comfortable operating with ambiguity and building processes in a fast-paced, high-growth environment.
• Passionate about improving the Canadian healthcare experience and have a personal connection to the space.
• Highly data-driven.

Nice to have

• Experience developing or managing partnership-driven acquisition channels

Benefits

• Competitive Pay
• Standard healthcare coverage
• Remote-first holiday season
• Holistic wellbeing support

About the company

Founded in 2019, Phoenix is building a telehealth platform in Canada to make specialist healthcare accessible. The team collaborates in person at their downtown Toronto HQ.