Associate Creative Strategist

The role

You will scale performance creative across Phoenix and Raven brands. You will write creative briefs, iterate on winning ads, and pitch new concepts based on audience research.

What you will do

• Write creative briefs including hypothesis, audience, angle, hooks, scripts, and visual direction
• Own quick-turn iterations on proven winners
• Pitch new concepts against audience personas and motivators
• Bring ideas to refresh older winners and reduce ad fatigue
• Research language and pain points using reviews, Reddit, comments, and patient surveys
• Keep a swipe file of competitor and best-in-class DTC ads
• Work with Video Editors, Graphic Designers, UGC Creators, and AI Specialist
• QA checking assets for brand, quality, and compliance
• Read results on briefs and document learnings
• Utilize AI tools for research and analysis

Required qualifications

• 1–3 years of experience in a creative, advertising, content, or marketing role, or a strong portfolio with less experience
• Perspective on what makes an ad stop the scroll, with a portfolio or swipe file to prove it
• Ability to turn one insight into different angles and explain why each should work
• Comfortability reading performance data such as ad-level results in Meta Ads Manager
• Strong writing for hooks, scripts, and briefs
• Coachability and openness to feedback
• Passion towards improving the Canadian healthcare experience and a personal connection to the space

Nice to have

• Experience with paid social platforms (Meta, TikTok, Reddit)
• Experience with ad research tools like Foreplay
• Experience with AI tools for research and ideation
• Québécois French Language proficiency

Benefits

• Competitive pay
• Standard healthcare coverage
• Remote-first holiday season
• Holistic wellbeing support

Before you apply

• Include resume and a portfolio (link or PDF) of content created with a short strategic rationale
• Applications without a portfolio submission will not be considered

About the company

Founded in 2019, Phoenix is building a telehealth platform in Canada to make specialist healthcare accessible. The team collaborates in person at their downtown Toronto HQ.