Organic Growth Marketing Manager

Toronto, Ontario. Posted 4 months ago

The role

You will develop and execute an organic growth strategy across SEO, content distribution, and emerging AI-era discovery channels. You will drive awareness and user acquisition for men's health categories by managing SEO, keyword research, and non-traditional growth channels.

What you will do

Develop and execute an organic growth strategy across SEO, content distribution, and emerging AI-era discovery channels.
Lead SEO strategy with on-page, off-page, and technical fundamentals.
Conduct keyword and phrasing research and competitive analysis.
Ensure articles, landing pages, and campaigns are positioned for traditional and AI-driven search.
Identify and launch non-traditional, non-paid growth channels like community-led strategies on Reddit.
Test unconventional ideas using data and creativity.
Monitor performance and report on KPIs including rankings, organic traffic, share of voice, and conversion rates.
Stay ahead of algorithm updates, AI search evolution, and industry trends.
Experiment with new tools, AI integrations, and automation.
Work closely with Marketing, Product, and Engineering teams to test ideas.

Required qualifications

4–6+ years of organic growth marketing experience.
Strong SEO foundation and a track record of driving organic growth across channels.
Growth hacker's mindset.
Demonstrable, owned results.
Experience building something from the ground up.
Familiarity with AEO and GEO frameworks.
Hands-on experience with Google Analytics (GA4), Search Console, Ahrefs, SEMrush, and Screaming Frog.
Ability to analyze data, translate insights into strategies, and communicate results to stakeholders.
Natural collaborator.
Curious, proactive, and self-directed mindset.

Nice to have

SEO strategy skills in a DTC, tech, or healthcare environment.
Passion for digital health, men's wellness, and making care more accessible.

Benefits

Competitive pay
Standard healthcare coverage
Remote-first holiday season
Holistic wellbeing support

Before you apply

Phoenix uses artificial intelligence (AI) to help review applications and screen resumes during the early stages of the hiring process.

About the company

Founded in 2019, Phoenix is building a telehealth platform in Canada to make specialist healthcare accessible. The team is composed of creative problem-solvers who collaborate in person.