Performance Marketing Specialist

The role

This person will execute and optimize paid media campaigns to drive customer acquisition. They will work with senior marketers, creative, and product partners to improve performance across paid channels.

What you will do

• Execute and optimize paid media campaigns across Google Ads, Meta, TikTok, and Snapchat.
• Support customer acquisition funnel optimization.
• Analyze campaign performance using core KPIs.
• Build and refine audience targeting and segmentation.
• Partner with creative and marketing teams to test ad copy, visuals, and landing page variations.
• Run A/B tests and structured experiments.
• Assist with budget pacing and channel-level optimizations.
• Help develop and execute retargeting and remarketing campaigns.
• Maintain accurate reporting and dashboards.
• Stay informed on platform updates and emerging performance marketing tools.

Required qualifications

• 2–4 years of hands-on experience in performance or paid media marketing.
• Experience executing and optimizing campaigns on platforms such as Google Ads and Meta Ads.
• Experience managing at least 6-figure monthly budgets.
• Experience working in a highly regulated industry involving policy and policy issues.
• Working knowledge of analytics tools such as Google Analytics and ad platform reporting.
• Solid understanding of performance marketing metrics.
• Strong analytical skills with attention to detail.
• Comfortable managing multiple campaigns and priorities in a fast-paced environment.
• Clear communicator who collaborates well with cross-functional partners.
• Eager to learn, test, and iterate with a growth mindset toward performance marketing.
• Passionate about improving the Canadian healthcare experience and have a personal connection to the space.

Nice to have

• Experience with additional channels

Benefits

• Competitive pay
• Standard healthcare coverage
• Remote-first holiday season
• Holistic wellbeing support

About the company

Founded in 2019, Phoenix is building a telehealth platform in Canada to make specialist healthcare accessible. The team collaborates in person at their downtown Toronto HQ.