Growth Marketing Manager

The role

You will build and scale marketing campaigns, automation, and measurement to turn awareness into qualified pipeline. You will manage lead lifecycles, run account-based marketing, and own HubSpot workflows.

What you will do

• Activate segment strategy in market through integrated campaigns
• Run account-based marketing for health systems and physician groups
• Build the lead lifecycle including nurture, welcome, and re-engagement programs
• Design lead scoring and handoffs in partnership with Revenue Operations
• Own HubSpot hands-on to build sequences, workflows, forms, emails, and landing pages
• Run paid digital campaigns on Google and LinkedIn
• Measure, test, and report on MQLs, funnel conversion, and pipeline
• Use AI tools like Claude for research, segmentation, copy testing, and reporting
• Support customer and partner marketing through segmentation and automation

Required qualifications

• 7+ years of marketing experience
• 3+ years in growth, demand generation, or lifecycle marketing
• Hands-on HubSpot experience building sequences, workflows, and customer journeys
• Data-driven approach with ability to speak to MQL impact and optimization decisions
• Creative ABM thinking
• Practical Salesforce experience
• Track record of partnering with Revenue Operations
• Regular use of AI tools like Claude
• Comfort in a fast-moving, ambiguous environment
• Clear communication and strong cross-functional partnership

Nice to have

• Experience marketing in digital health, healthcare IT, or another highly regulated industry
• Familiarity with reimbursement or IDR
• Experience at a high-growth startup
• Hands-on paid digital experience across Google, LinkedIn, or LLM advertising
• A mix of agency and in-house experience

Benefits

• Competitive compensation, including equity
• Full health, dental, and vision coverage
• Retirement savings plan through 401(k)
• Flexible time off
• Opportunities for company-wide connection and events

Before you apply

• Candidates must be authorized to work in the United States without current or future employer sponsorship
• Employment is contingent upon successful completion of applicable background checks

About the company

Pivotal Health is a technology platform that helps healthcare providers get paid fairly through an AI-driven platform that simplifies reimbursement workflows.