Director of Marketing, Health Systems

The role

You will build and lead the Health Systems marketing strategy to drive awareness, engagement, and pipeline. You will develop positioning, messaging, and demand generation programs for health system decision-makers.

What you will do

• Own and lead the go-to-market strategy for the Health Systems segment
• Develop audience-specific positioning, messaging, and content strategies
• Partner with Sales, RevOps, and SDR leadership to align marketing efforts
• Build and execute demand generation programs
• Identify and manage participation in industry events, conferences, and associations
• Analyze market trends, customer feedback, and competitive insights
• Establish foundational marketing infrastructure, programs, and processes
• Collaborate cross-functionally with Sales, Client Success, Operations, and Executive Leadership
• Measure and report on marketing performance and pipeline contribution
• Serve as the internal expert on the Health Systems market

Required qualifications

• 10+ years of progressive marketing experience
• Minimum 3+ years of experience marketing to health systems and hospital decision makers
• Experience developing marketing strategies and campaigns targeted at health system financial executives
• Strong understanding of healthcare, healthcare technology, or revenue cycle management environments
• Hands-on experience with modern marketing technology stacks, including Salesforce, HubSpot, Marketo, Pardot, or similar platforms
• Proficiency with marketing analytics and reporting tools, including Google Analytics
• Experience building and optimizing lead generation programs across inbound and outbound channels
• Strong analytical mindset
• Exceptional cross-functional collaboration skills

Nice to have

• Familiarity with IDR (Independent Dispute Resolution) workflows, reimbursement processes, or healthcare claims operations
• Exposure to modern, progressive technology practices, including process automation, AI-enabled workflows, and scalable operational systems

Benefits

• Competitive compensation, including equity
• Full health, dental, and vision coverage
• Retirement savings plan through 401(k)
• Flexible time off
• Opportunities for company-wide connection and events

Before you apply

• Candidates must be authorized to work in the United States without current or future employer sponsorship
• Employment is contingent upon successful completion of applicable background checks

About the company

Pivotal Health is a technology platform that helps healthcare providers get paid fairly through an AI-driven platform that simplifies reimbursement workflows.