Product Marketing Lead

The role

The Product Marketing Lead will own positioning and messaging for the platform and product suite. You will build sales enablement systems and partner with Product on GTM strategy and execution.

What you will do

• Own positioning and messaging for the platform and suite of products
• Craft proof points for the AI suite including case studies
• Build the sales enablement system including battlecards, competitive intel, value-calculation assets, and pitch decks
• Partner with Product to own GTM strategy and execution for launches
• Bring learnings from sales and the market back into the roadmap
• Conduct competitive and customer research
• Apply consistent messaging across the website, sales collateral, in-product experience, and launches

Required qualifications

• 5+ years of product marketing experience at a B2B startup focused on SMB and mid-market sales
• Expertise crafting compelling messaging for mid-market customers and decision-makers
• Ability to develop sales collateral with competitive positioning and objection handling
• Exceptional organizational and project management skills
• Entrepreneurial with a high-ownership mindset
• Analytical, structured, logical thinker
• Strong creative flair and design instinct
• Highly driven and ambitious
• Comfortable working closely with senior leaders

Nice to have

• Previously sold to developers, other technical buyers, or customer support/CS functions

About the company

Plain is redefining customer support and customer success for the next generation of B2B companies. They build a platform to help companies move beyond reactive support and build meaningful customer relationships.