Product Marketing Manager - Payments

The role

You will bring Plaid's vision for bank payments to life by making the company the method of choice for Billers, Fintechs, and Financial Institutions. You will craft positioning, conduct competitive research, and collaborate with cross-functional teams to drive product adoption.

What you will do

• Craft clear, compelling positioning and messaging highlighting the unique value of Plaid's solutions
• Conduct ongoing competitive analysis and research to inform product positioning and identify new opportunities
• Partner with the Product team to translate technical concepts into customer-facing content
• Collaborate with Sales, Marketing, Enablement, Design, and Communications teams to create collateral
• Work with Marketing teams to build integrated campaigns targeting key customer segments

Required qualifications

• 6+ years of experience
• 3+ years in product marketing or other strategic GTM role at a B2B software company
• Thoughtful, strategic thinker with a bias for action
• Comfortable operating in a fast-moving environment with a high degree of ambiguity
• Outstanding written communication skills
• Strong presence and verbal communicator
• Proven success in launching new solutions and driving market adoption
• Desire to engage deeply with cross-functional partners across Product, Marketing, and Sales

Nice to have

• Fintech payments experience, especially in a fast-paced environment

Benefits

• Medical
• Dental
• Vision
• 401(k)

About the company

Plaid builds tools and experiences that thousands of developers use to create products. The company's network covers 12,000 financial institutions across the US, Canada, UK and Europe.