Product Manager, Growth

The role

You will own and optimize the self-serve funnel from onboarding through go-live and scale. You will work to increase acquisition, reduce friction, and improve revenue efficiency for the SMB and long-tail base.

What you will do

• Own and optimize the self-serve funnel end to end
• Drive scalable SMB and long-tail acquisition
• Build the upsell/cross-sell motion
• Partner with GTM to streamline sales and account management handoffs
• Use funnel analytics, segmentation, and experimentation to prioritize bets
• Partner cross-functionally with Web, Engineering, Design, BI/DS, Marketing, and Sales

Required qualifications

• 5+ years of product management experience
• Experience with product-led growth (PLG) at a B2B or API-first company, including top-of-funnel and activation funnels with quantifiable improvements
• Strong analytical and funnel-optimization skills
• Track record partnering effectively with GTM teams (Sales, Partnerships, Marketing)
• Experience building acquisition motions for SMB and/or supporting key accounts at scale
• Excellent communication

Nice to have

• Experience in fintech
• Background in API-first or platform businesses
• Familiarity with website experimentation and funnel attribution

Benefits

• Medical
• Dental
• Vision
• 401(k)

About the company

Plaid builds tools and experiences that thousands of developers use to create products. The company's network covers 12,000 financial institutions across the US, Canada, UK and Europe.