Product Marketing Manager - Credit

The role

You will own how Credit products are brought to market from alpha through GA. You will lead product-market fit work and GTM strategy to ensure products are sold and adopted at scale.

What you will do

• Own market signal gathering including customer feedback, competitive intelligence, pricing signals, and TAM analysis
• Lead ICP development and maintenance
• Steward Credit products through Alpha and Beta
• Provide data-driven recommendations on feature set, architecture, and pricing to the product team
• Develop and maintain ICPs for the Credit product area
• Lead customer discovery and synthesize insights into action
• Define audience targeting for Credit use cases
• Own end-to-end messaging and positioning for the Credit product area
• Create and drive GTM strategy and launch plans for Credit products
• Own all GTM and sales enablement for the Credit product area

Required qualifications

• 8+ years of experience
• 5+ years in product marketing or other strategic GTM role at a B2B software company
• Outstanding written, storytelling and visual communication skills
• Exceptional ability to conceptualize and execute integrated marketing campaigns
• Strong presence and verbal communicator

Nice to have

• Credit/Lending experience

Benefits

• Medical
• Dental
• Vision
• 401(k)

About the company

Plaid builds tools and experiences that developers use to create products. The company's network covers 12,000 financial institutions across the US, Canada, UK and Europe.