Plaid
Product Marketing Manager - Onboarding
San Francisco HQ, Remote. Posted a month ago
The role
You will act as the quarterback for Plaid's onboarding strategy by building a clear onboarding narrative and GTM strategy. You will partner with Product to shape product-market fit and influence roadmap decisions. You will also work with Sales, Enablement, Growth, and Marketing to drive adoption and growth.
What you will do
- Lead onboarding positioning and messaging across products, ensuring a unified narrative.
- Identify and validate product-market fit through customer insight, data, and experimentation.
- Partner cross-functionally with Product and Marketing to launch and scale products.
- Influence roadmap decisions by advocating for customer needs and market signals.
Required qualifications
- 5+ years in Product Marketing
- Proven track record influencing Product and cross-functional stakeholders
- Strong analytical rigor – comfort using funnel metrics to drive strategy
Nice to have
- preferably in fintech or b2b technology
Benefits
- medical
- dental
- vision
- 401(k)
About the company
Plaid builds tools and experiences that thousands of developers use to create products. The company's network covers 12,000 financial institutions across the US, Canada, UK and Europe.