Product Marketing Manager

The role

The Product Marketing Manager owns positioning for Projects, Wiki, Intake, and Plane AI. You will lead end-to-end launches and manage product, solution, industry, and comparison pages.

What you will do

• Own positioning for Projects, Wiki, Intake, and Plane AI
• Own how capability maps to edition and tier
• Lead launches end to end including narrative, plan, page, announcement, email, in-product copy, and enablement
• Own the product, solution, industry, and comparison pages
• Run research including customer and prospect interviews, lost-deal reasons, community threads, and competitive moves
• Work weekly with product managers, design, Sales, and the community team
• Maintain the library of battlecards, edition explainers, demo scripts, and FAQs
• Check claims against the docs before every launch

Required qualifications

• You have owned positioning that changed results
• You ship the copy, not only the brief
• You have run launches across functions
• You can hold your own with technical audiences and enterprise buyers
• You work from evidence

Nice to have

• You have marketed an open-source or open-core product
• You have shipped multi-edition software where capability differs by deployment
• You have written security, compliance, and deployment narratives
• You have positioned a product where AI agents act on customer data

About the company

Plane is a work management platform that brings projects, knowledge, and requests into one open, adaptable platform. It is used by teams around the world and is built for a future where humans and AI agents work together.