Sr Product Marketing Manager

The role

This person will own product and feature launches, positioning, and messaging. They will partner with product management and engineering to shape features and drive user adoption.

What you will do

• Work alongside product management and engineering from feature conception
• Shape positioning and messaging for new capabilities during design
• Own product and feature launches end to end
• Drive engagement and adoption across the full user journey
• Own competitive analysis and turn findings into positioning and battle cards
• Build enablement assets for Sales and Solutions Engineering teams
• Own positioning and messaging for the product
• Partner with leadership on pricing and packaging
• Work with founder and marketing team on website and top-level messaging

Required qualifications

• Experience in construction technology or an adjacent built-world software company
• Comfortable partnering with PMs and engineers to influence product builds
• Ability to partner with the marketing team on website, white papers, and campaigns
• Ability to operate tools, set up campaigns, run them, and measure them
• Experience launching products or features with measurable adoption or engagement
• Experience doing competitive analysis that changed how a team sold or built
• Ability to write clearly and persuasively
• Comfortable marketing AI-forward products
• Analytical approach to work by setting goals, tracking results, and iterating

Nice to have

• Direct experience marketing to general contractors, project owners, or specialty subcontractors
• Familiarity with CPM scheduling, P6, or Microsoft Project
• Demand-generation or ABM experience

Benefits

• Meaningful equity
• Full benefits

About the company

Planera is a fast-growing startup rebuilding how the construction industry plans and schedules work with a visual, collaborative platform and an AI assistant named Manny.