Events Marketing Specialist

The role

You will scale the in-person presence of sequencing services by executing the field marketing calendar. This includes managing major scientific conferences, sales account-based events, and a North American roadshow program.

What you will do

• Plan and execute the tradeshow calendar of major scientific conferences and society meetings.
• Design and build booths from layout to on-site setup.
• Own booth logistics, shipping, signage, staffing schedules, and lead capture.
• Brief and direct booth teams of about 10, including scientists and executives.
• Coordinate show organizers, general contractors, AV, and catering.
• Serve as event project manager coordinating across Marketing, Sales, Product, R&D, and leadership.
• Develop, plan, and execute field marketing programs including roadshows and regional user meetings.
• Align events with Sales account priorities and pipeline goals.
• Own budgets, vendor and venue coordination, contracts, timelines, and shipping.
• Track leads, cost per lead, and attendee feedback.

Required qualifications

• 3–5 years in field marketing, event marketing, or trade show and conference coordination.
• End-to-end event logistics: shipping, show-site services, general contractors, AV, catering, and venue sourcing.
• Budget tracking and vendor management, including contracts.
• Lead capture, scoring, and handoff with Sales using Salesforce and HubSpot.
• Run-of-show, staffing schedules, and booth-team briefings.
• Proficiency in Google Workspace.
• Comfortable with hands-on booth builds, including lifting 15+ lb boxes.
• Experience working with large teams and senior leadership.

Nice to have

• Startup or scale-up experience
• Life science, genomics, or biotech background
• Conference booth experience end to end
• Retail pop-ups or brand activations
• Experience with field programs beyond the show floor
• Popl and Luma

About the company

Plasmidsaurus is on a mission to accelerate new cures and promote a healthier planet by unlocking a new level of productivity for scientists. They provide sequencing services used by innovators, including Nobel laureates and Fortune 100 pharma.