Plaud
Integrated Marketing Manager - HK&MC
Shenzhen. Posted a month ago
The role
The Integrated Marketing Manager will develop and execute a localized Go-to-Market playbook for HK&MC. They will lead 360-degree marketing initiatives across various channels and work with regional leadership to align marketing spends with business growth targets.
What you will do
- Develop and execute a localized Go-to-Market playbook for HK&MC.
- Lead 360-degree marketing initiatives across PR, digital, social, OOH, KOL and offline channels.
- Work closely with regional leadership to align marketing spends with business growth targets in HK&MC markets.
Required qualifications
- Proven track record of developing and executing innovative marketing campaigns.
- Ability to independently lead and close business negotiations for co-branding initiatives and strategic partnerships.
- Demonstrated experience in managing Out-of-Home (OOH) advertising.
- Demonstrated experience in executing successful influencer/KOL marketing campaigns.
- Deep understanding of Hong Kong's diverse cultural and business circles.
- Highly active presence in local events and networking.
- Direct experience managing a Profit & Loss (P&L) statement.
- Accountability for driving business metrics and sales targets.
- Professional working proficiency in Cantonese, Mandarin, and English.
Benefits
- Employee Stock Ownership Plan (ESOP)
- Access to best-in-class AI tools including Gemini, Claude Code, and other frontier AI systems
- Choice of top-spec laptops, high-performance workstation setups, and cutting-edge Plaud devices
- Annual company offsites
- Team events
About the company
Plaud is a Delaware-incorporated, San Francisco-based company building the real-world AI interface for professionals. It is a bootstrapped, profitable company with a $300M revenue run rate achieved in three years.