Plaud

Senior Brand Content Strategist & Copywriter - San Francisco

San Francisco, CA, Remote. Posted a month ago

The role

You will own the verbal identity in the AMER market and build a copy system to maintain voice consistency. You will define voice pillars, build copy frameworks, and lead copy strategy and execution for brand moments.

What you will do

  • Define Plaud's voice pillars, tone registers, and surface-specific copy standards
  • Build the style guide, examples library, and governance process
  • Build copy frameworks with product marketing and narrative architecture
  • Partner with designers, channel managers, marketing managers, and leadership
  • Bridge the gap between product features, specs and value props to winning copy hooks and angles
  • Own the storytelling and copy approach for key brand channels in the AMER region
  • Bring AI tooling into the copy production process

Required qualifications

  • 8+ years in brand copywriting or content strategy
  • Portfolio showing end-to-end ownership of a verbal identity system at a multi-market consumer brand
  • Experience writing or directing copy for at least one major consumer product launch
  • Evidence of cross-functional coordination across product marketing, design, and legal
  • Consumer tech and/or hardware background
  • Editorial judgment that scales through systems and training
  • Confidence presenting copy direction to senior brand, product, and growth stakeholders
  • Active use of AI writing tools (ChatGPT, Claude, Jasper, or equivalent)

Nice to have

  • Fluency in the AI category
  • Experience building copy systems that let regional or cross-functional teams self-serve
  • A point of view on AI-assisted writing

Benefits

  • Top-tier healthcare for employees and dependents, including dental and vision
  • Generous employer subsidy for healthcare
  • 401(k) plan with company matching
  • Unlimited PTO
  • 13 paid holidays
  • 12 weeks of paid new parent leave
  • Choice of new top-of-the-line laptops and workstation setups
  • Best office equipment
  • Annual offsites
  • Free office drinks and snacks
  • Commuter Benefits

About the company

Plaud is a San Francisco-based company building the real-world AI interface for professionals. It is a bootstrapped, profitable company with a $250M revenue run rate.