Head of Global Product Marketing - San Francisco

The role

You will run global product marketing for an ecosystem of AI hardware and software. You will own positioning, messaging, and go-to-market strategies while leading and scaling the global PMM team.

What you will do

• Own global positioning, messaging architecture, and pricing input across the AI hardware and software portfolio
• Build message houses for each product with brand strategy
• Lead end-to-end launch strategy and execution for tier-one products
• Run the competitive program including win-loss reading and feature-gap tracking
• Own claims substantiation with legal
• Partner with product on roadmap input
• Lead and scale the global PMM team

Required qualifications

• 10+ years in product marketing
• 5+ years leading a PMM team of 5 or more at a consumer tech, AI, or hardware company
• Ownership of at least two full hardware or hardware-plus-software launch cycles, end to end
• Experience positioning products in a category under active competitive attack
• Experience managing PMM across multiple markets with regional activation partners
• Experience pricing and packaging a hardware-plus-subscription model
• Strong positioning craft: segmentation, jobs-to-be-done, message hierarchy, and proof-point architecture
• Launch mechanics fluency: reviewer seeding, embargo strategy, retail and marketplace content readiness, and day-one conversion surfaces
• Competitive intelligence fluency: win-loss reading, feature-gap tracking, and counter-messaging discipline, plus familiarity with platforms like Crayon and Klue
• The ability to explain model-driven features accurately without overclaiming
• An evidence-led approach with executives

Nice to have

• Experience with AI-feature products
• Hands-on depth in comparison moments: optimizing Amazon PDP content, mapping search intent to messaging, and influencing how AI assistants surface product answers
• A track record of translating founder or engineering conviction into positioning the market accepts

Benefits

• Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy
• 401(k) plan with company matching
• Unlimited PTO
• 13 paid holidays
• 12 weeks of paid new parent leave
• Choice of new top-of-the-line laptops and workstation setups
• Best office equipment
• Annual offsites
• Free office drinks and snacks
• Commuter Benefits

About the company

Plaud is a San Francisco-based company building the real-world AI interface for professionals. It is a bootstrapped, profitable company with a $250M revenue run rate.