Social Media Lead for Talent

The role

The Social Media Lead will develop bespoke social strategies and creator playbooks for top-tier talent. This role involves researching trends, tracking performance, and coaching creators on editing and content execution.

What you will do

• Develop bespoke social strategies for top-tier Playbook talent
• Research viral trends, algorithm changes, and new platform features across Instagram and TikTok
• Track and analyze performance of our top talent weekly
• Run weekly viral content analysis and distribute insights to the team
• Publish a recurring newsletter on social trends relevant to our creator verticals
• May do community calls / webinars
• Provide feedback and support for paid ad creative
• Support with curriculum and creator training
• Build launch marketing kits and challenge marketing kits
• Own social growth tracking for our top 50 creators

Required qualifications

• Developed content strategy for creators, brands, or talent at scale
• Can distill complex strategy into simple, actionable templates
• Understand the organic-to-paid funnel
• Comfortable working across fitness, wellness, and lifestyle verticals

Nice to have

• AI-savvy
• Excited about building tools that scale this work
• Excited about building infrastructure

About the company

Playbook is looking for a Social Media Lead to build social strategies and playbooks for top talent.