Senior Manager, Strategic Finance - B2C Marketing

The role

You will shape marketing spend frameworks and evaluate return on investment. You will build financial models, produce forecasts, and translate strategic plans into spend and user acquisition forecasts. You will present results and recommendations to senior executives.

What you will do

• Build and maintain models connecting marketing spend to acquisition, retention, and LTV
• Produce monthly and quarterly forecasts and variance narratives
• Run scenario and sensitivity analyses for spend changes and macro shifts
• Partner with the marketing team to evaluate response curves, geo-lift test results, and media mix modeling
• Determine where marginal spend starts to diminish in return
• Quantify the paid-to-organic relationship
• Establish decision rules, ROI thresholds, and spend limits
• Size new market opportunities and build investment cases
• Translate complex analysis into actionable recommendations for leadership
• Use modern AI tools to accelerate analysis, research, and model development

Required qualifications

• 8+ years in marketing analytics, growth analytics, performance marketing, or Finance roles closely partnered with these functions
• Deep domain knowledge in marketing
• Fluency in key marketing metrics and concepts: incrementality, marginal CAC, LTV, retention curves, payback periods, geo-lift/holdout testing, media mix modeling, attribution, and channel efficiency
• Experience at a high-growth B2C marketplace or subscription business
• Capable of presenting and defending recommendations before executive leadership
• Proven track record of influencing Growth teams and building operational frameworks
• Fluency with Looker, Snowflake/SQL, and advanced Sheets/Excel
• Demonstrated experience applying AI tools to accelerate analysis and surface insights
• Proven financial modeling capability

Nice to have

• Background in FP&A, strategic finance, or commercial finance
• Hands-on experience building financial models for user acquisition
• Experience operating in fast-growing, data-driven marketplaces or tech startups

Benefits

• Direct interaction with senior leadership
• Monthly allowance for lessons on Preply.com
• Learning & Development budget and time off for self-development
• Competitive financial package with equity
• Leave allowance
• Health insurance
• Relocation package to join the Preply Barcelona Hub
• Access to free mental health support platforms
• Access to Gympass-partnered wellness and gym centers throughout Spain

About the company

Preply is a category-defining company that helps people discover tutors and craft personalised learning journeys. It has reached unicorn status with a $150M Series D.