SEM Manager

The role

You will scale and optimize global Search Engine Marketing efforts across multiple markets and products. You will develop SEM strategies, manage campaigns in Google and Microsoft Ads, and run experiments to improve ROI and profitability.

What you will do

• Develop and execute SEM strategies for global and regional markets
• Lead campaign management and automation across Google Ads and Microsoft Ads
• Design and run experiments including A/B tests and causal impact studies
• Leverage automation and AI-driven workflows for monitoring and reporting
• Measure and optimize performance using Looker dashboards and Snowflake
• Partner with Martech and Data teams for tracking and attribution
• Collaborate with Design, Product, and SEO to localize ad copy and test messaging
• Manage stakeholders to define growth priorities and forecast performance
• Test new Google Ads features and betas
• Synthesize insights from experiments to inform marketing strategies

Required qualifications

• 5+ years of SEM experience
• Advanced understanding of Google Ads operations and automation
• Strong analytical mindset
• Comfortable interpreting Looker dashboards and data
• Proven stakeholder management experience
• Technically fluent with working knowledge of tracking, attribution, and marketing data pipelines
• Curious and test driven with a track record of designing experiments
• Creative problem solver
• Collaborative communicator
• Self-starter comfortable driving initiatives with minimal supervision

Nice to have

• SEM experience ideally in a B2C high growth or multi market environment

About the company

Preply is an Ed-Tech company that helps people discover tutors and craft personalised learning journeys. The company has reached unicorn status with a $150M Series D.