Senior Manager, Tutor Brand

The role

You will build and elevate the Preply brand within the global tutor community. You will define the brand narrative, lead educational content initiatives, and develop scalable content ecosystems to position Preply as a long term partner for tutors.

What you will do

• Own and evolve the brand narrative for the tutor community
• Clarify Preply's value proposition for different tutor personas
• Ensure consistency between brand promises and tutor experience
• Develop long term content initiatives like educational channels and video programs
• Build scalable content ecosystems to position Preply as a leader in online education
• Partner with educators and internal stakeholders to create high quality content
• Identify strategic opportunities to build credibility among educators globally
• Own budget and vendor relationships including agencies and tutor ambassadors
• Shape how Preply communicates the role of AI in teaching to tutors
• Define and own success metrics such as tutor trust, NPS, and retention

Required qualifications

• 10 + years of experience in brand comms aimed at partner marketing in a fast paced/ tech environment
• Excellent written and verbal communication skills
• Strong strategic storytelling and positioning skills
• Experience building long term brand initiatives
• Ability to think in formats and ecosystems such as content channels, series, and education programs
• Deep understanding of community building and professional identity
• Strong cross functional collaboration skills
• Track record of driving brand impact at scale through influence
• Working understanding of LLMs and generative AI

Benefits

• Open, collaborative, dynamic and diverse culture
• Generous monthly allowance for lessons on Preply.com
• Learning & Development budget and time off for self-development
• Competitive financial package with equity
• Leave allowance
• Health insurance
• Access to free mental health support platforms
• Access to Gympass-partnered wellness and gym centers

About the company

Preply is a category-defining company that helps people discover tutors and craft personalised learning journeys. It is a human-led, tech-enabled platform with 100,000+ tutors teaching 90+ languages in 180 countries.