Director of SEM

The role

The Director of SEM will own the global SEM strategy, performance, and future of the search acquisition channel. This leader will manage a team of specialists and partner with Data Science, MarTech, and Brand teams to drive growth at scale.

What you will do

• Define and own Preply's global SEM strategy across Google Search, PMax, and emerging AI-powered ad formats
• Set the vision for channel growth, keyword coverage, and bidding sophistication
• Own channel KPIs while maintaining or improving ROI
• Oversee keyword architecture and automation across keywords, languages, and markets
• Lead LTV-based bidding strategy in partnership with the Data Science team
• Expand SEM coverage into non-language subjects
• Lead a team of specialists, setting direction and developing capability
• Define team operations, priorities, and organizational structure
• Define and embed an AI vision for the SEM team
• Partner cross-functionally to build infrastructure and align Brand and Growth teams

Required qualifications

• Director-level experience in SEM or Performance Marketing
• Track record of channel ownership at significant scale and double-digit million budget
• Deep, hands-on understanding of Google Search, Smart Bidding, and PMax
• Experience designing or overseeing SEM automation at scale
• Proven ability to operate in a high-growth e-commerce or consumer tech environment
• Experience working with data science or engineering teams on performance systems
• Strategic thinker with the ability to connect long-term vision to day-to-day execution
• Ability to lead an existing team through expertise and direction
• Experience working in or across multi-language, multi-market environments

About the company

Preply is a category-defining Ed-Tech company that helps people discover tutors and craft personalized learning journeys. The company has reached unicorn status with a $150M Series D.