Director of Product - MarTech

The role

You will lead a growing multi-squad MarTech organization to scale marketing through automation. You will set a vision for technology, manage PMs, and co-own growth outcomes with performance marketing leaders.

What you will do

• Set a vision for how technology can scale marketing.
• Lead PMs across MarTech squads and set direction and priorities.
• Build out new squads and hire PMs to lead them.
• Coach and grow PMs in product craft, systems thinking, technical depth and business judgment.
• Automate every channel to scale marketing without scaling headcount.
• Own the balance of paid and organic acquisition.
• Own MarTech impact on new subscribers, revenue, and efficiency.
• Partner with performance marketing leaders as co-owners of growth outcomes.
• Define how Preply shows up in AI search and AI ad platforms.
• Make AI a core building block in everything teams ship.

Required qualifications

• Hands-on experience building marketing automation in-house at scale.
• Personal involvement in the design of internal systems connecting to advertising channels via APIs and backend.
• Sound judgment on when to build and when to buy at scale.
• Real depth in at least one channel (SEM, SEO, paid and new channels, or tracking).
• Track record of operating automation across many markets, languages and intents.
• Current or recent leadership of a group of marketing automation, martech or adtech products.
• Proven people leadership managing managers, PMs or tech leads.
• Product leader's mindset.
• Ability to share ownership of growth outcomes with leaders you do not manage.
• A point of view on where AI search and AI ad platforms are heading.
• History of entering new channels before a playbook existed.
• Daily use of AI in personal workflows and the systems you build.

Nice to have

• Leadership experience within a marketplace at scale (travel, e-commerce) or a martech SaaS company.

About the company

Preply is a product-led EdTech company that helps people discover tutors and craft personalized learning journeys. It has reached unicorn status with a $150M Series D.