Senior Data Analyst - B2B

The role

You will own B2B analytics projects including LTV, retention analysis, and B2B reporting. You will work at the intersection of product, business, and finance to drive long-term B2B growth and unit economics.

What you will do

• Own retention, renewals and customer value analytics for B2B
• Develop analytical frameworks to evaluate trade-offs and growth opportunities
• Build impact models and scenario analyses for B2B initiatives
• Own LTV/CAC for B2B and related metrics
• Define and review B2B metrics with business stakeholders
• Maintain the B2B data layer using dbt and Looker
• Partner with business and product teams to define hypotheses and prioritize experiments
• Build self-serve dashboards and reports
• Prioritize analytical work based on business impact

Required qualifications

• Ability to point to a specific decision made because of your analysis
• Understanding of B2B or account-based business models
• Fluency in NRR, GRR, CAC and CAC payback
• Experience defining or reviewing business metrics and investigating data-quality issues
• Experience building an LTV, cohort or revenue forecast model
• Strong SQL and solid data-modelling experience
• Applied statistics for customer behaviour, retention and experiments
• Strong critical thinking, stakeholder management and communication
• Experience translating business questions into dashboards and reports with a BI tool

Nice to have

• Direct experience in B2B SaaS or enterprise businesses
• Hands-on dbt in production
• Experience improving analytics practices
• Experience with Looker
• Master's or PhD in a quantitative field

About the company

Preply is a category-defining company that helps people discover tutors and craft personalised learning journeys. They have reached unicorn status with a $150M Series D.