Head of Sales - EMEA

United Kingdom, Remote. Posted a month ago

The role

You will lead the EMEA sales strategy, overseeing revenue growth, market expansion, and customer acquisition. You will manage and coach a team of Account Executives while acting as the senior regional representative for Primer.

What you will do

Own the go-to-market strategy for the EMEA region
Manage, coach, and inspire a team of Account Executives
Personally own and deliver on strategic sales targets
Serve as the regional lead and senior-most representative in EMEA
Build a strong cross-functional culture by supporting local Primigos
Open doors to high-impact enterprise opportunities
Build relationships with executive stakeholders
Work with product, engineering, partnerships, and marketing teams
Identify, nurture, and grow sales talent
Set a high-performance bar with ownership and urgency

Required qualifications

10+ years in enterprise sales
3+ years of managing high-performing BDMs in EMEA
Experience leading a region or market
Track record of defining and executing successful sales strategies
Ability to build trust with clients, internal stakeholders, and team members
Skilled in managing complex deal cycles, navigating procurement, and collaborating with legal teams
Comfortable with ambiguity and bias for action
Passionate about team development

Nice to have

Deep experience in payments, fintech, or B2B SaaS

Benefits

Fully remote and globally distributed
Competitive share options
Flexible holiday, with 25 days minimum to be taken
Co-working space access across major cities
Workations & Company Retreat
The best equipment for your role
£500 towards your home office setup
Generous learning budget
Private Medical Insurance
A broad set of additional perks and benefits (depending on location)

Before you apply

An initial intro call with a Talent Partner
An interview with the Hiring Manager
Challenge Stage - Contextualised to the role
A final, values-alignment interview

About the company

Primer is the unified infrastructure for global payments. They provide finance and payments teams visibility and control to reduce complexity and improve performance from a single platform.