Admissions Representative

The role

As an Admissions Representative, you will act as the human face of Primer for prospective families. You will build relationships and help families understand the school through in-person meetings, tours, and community events.

What you will do

• Conduct in-person parent meetings with prospective families at times and locations that work for them.
• Host campus tours and open houses in collaboration with campus staff.
• Represent Primer at community events.
• Maintain rigorous scheduling, communication, and follow-up in Salesforce/Groove.
• Serve as a local ambassador for Primer.
• Surface patterns from family conversations back to the central admissions team.

Required qualifications

• Sales, admissions, or customer-facing experience with a track record of building relationships and hitting goals.
• Comfort with CRM and sales engagement platforms.
• Strong communication and presentation skills.
• Genuine ease with in-person relationship-building.
• The discipline to work autonomously on the ground while staying aligned with centralized leadership and process.
• Flexibility to work some evenings and weekends.
• A collaborative instinct.
• Deep alignment with Primer's mission: accessible, affordable, excellent education for every family in America.

Nice to have

• Salesforce/Groove experience

About the company

Primer is a growing network of K–8 schools restoring the timeless foundations of American education. The company is a mission-first organization focused on mission execution.