Creative Lead

The role

You will bring Primer's story to life for families across states, campuses, and events. You will own brand standards and build a production engine using templates, workflows, and AI-powered tools.

What you will do

• Own and uphold Primer's established brand guidelines.
• Build and run a creative production program for high volumes of customized assets.
• Develop reusable templates, event kits, and asset libraries.
• Partner with Growth, Admissions, and campus teams to translate business needs into creative briefs.
• Own the workflow from intake through delivery, including SLAs and quality checks.
• Serve as the final creative reviewer for accuracy and brand alignment.
• Personally design and produce assets while directing contractors or external partners.
• Track turnaround times, revision volume, and output quality.

Required qualifications

• Strong design portfolio demonstrating brand consistency across digital, print, and localized marketing materials.
• Exceptional attention to detail and creative judgment.
• Experience building creative workflows for high-volume production across multiple locations, audiences, or event types.
• Scrappy, hands-on approach to leading a program and executing work.
• Strong prioritization and stakeholder management skills.
• Fluency in design tools.
• Experience using templates, automation, and AI-assisted workflows.
• 6+ years of experience in graphic design, brand design, or creative production.
• 3+ years of experience adapting an established brand across multiple locations, audiences, and event types.
• 2+ years of experience building creative production systems.
• Hands-on proficiency with design tools and a track record of taking assets from brief to final delivery.
• Experience using AI and automation to accelerate production and customization.

About the company

Primer is a growing network of K–8 schools restoring the timeless foundations of American education. It is a mission-first company that keeps work centered on mission execution.