Procurify

GTM Campaign Manager

Canada Remote. Posted a month ago

The role

You will architect and operate campaign systems to convert pipeline strategy into reality. You will build, launch, and optimize campaigns and targeted lists across inbound, outbound, tier/segment, and expansion sources.

What you will do

  • Design and operate repeatable, scalable campaign systems
  • Build and deliver targeted, ICP-aligned lead lists to BDRs
  • Design, launch, and optimize outbound campaigns end-to-end
  • Support inbound performance by iterating on MQL to SQL conversion systems
  • Build expansion campaign systems in partnership with Customer Success and Account Management
  • Calibrate campaign targeting by tier and segment
  • Monitor pipeline coverage across all sources and reallocate effort
  • Apply AI and automation to the campaign lifecycle
  • Ensure clean, automated hand-offs to BDRs and AEs
  • Partner with Marketing, RevOps, Product Marketing, Sales, BDR leadership, and Customer Success

Required qualifications

  • 1–3 years in a campaign management, demand generation, sales development, or GTM operations role
  • Systems thinker
  • First-principles problem solver
  • Enthusiasm for AI and automation
  • ICP, persona, and tier fluency
  • Quantitatively strong
  • Proactive, closed-loop communicator
  • Comfortable rebalancing priorities and thriving in ambiguity
  • Working knowledge of Salesforce
  • Working knowledge of Marketo, Outreach/sequencing, or enrichment tools like ZoomInfo/Clay
  • Strong project management, organization, and communication skills
  • Maintain an up-to-date LinkedIn profile

Nice to have

  • Experience in high-growth SaaS
  • Familiarity with Gong
  • Familiarity with Clay
  • Familiarity with ZoomInfo
  • Familiarity with AI/automation tooling
  • Familiarity with enablement platforms

Benefits

  • Flexible working
  • Remote-first organization
  • Flexible working hours
  • Responsible time off
  • Extended health benefits
  • Health, vision, and dental package
  • Employee Assistance Program (EAP)
  • Health and wellness spending account
  • Continuous Learning lunch and learns
  • Stock options

About the company

Procurify is the agentic procurement platform that helps mid-market organizations get complete control over their spend. They are a remote-first organization powered by $50M Series C funding.

GTM Campaign Manager at Procurify | JobZoey