Product Marketing Manager

The role

This is a full-stack product marketing role focused on the entire product arc including positioning, messaging, launches, and enablement. The person will primarily partner with Customer Success to drive product adoption, retention, and growth for existing customers.

What you will do

• Be the internal expert on Profound's product features, roadmap, and technical underpinnings
• Translate product builds into positioning and messaging across the customer lifecycle
• Own the story of what is new and why it matters for existing customers
• Build enablement materials for CSMs including onboarding, deep-dives, and training
• Create content to drive adoption and retention such as playbooks, guides, and FAQs
• Co-own go-to-market for new features and products with an emphasis on the existing base
• Own the webinar content calendar for pipeline generation and customer education
• Own the changelog via product notifications and weekly emails
• Own case studies and customer stories to drive pipeline via social proof
• Own the feedback loop between the field and Product

Required qualifications

• 3 to 6 years in product marketing, customer marketing, product enablement, or a closely related field at a B2B SaaS company
• Experience serving or working alongside Customer Success, account management, or a post-sale motion
• Experience creating enablement, launch, or customer-facing content
• Experience working in a fast-moving product environment
• Comfortable getting into the details of a technical product
• Able to understand and explain concepts like APIs, data pipelines, AI model behavior, and platform architecture
• Strong writer and communicator
• Ability to take something complicated and make it simple
• Comfortable presenting and facilitating in front of CSMs, AEs, leadership, and executives
• Strong relationship-builder across CS, Product, Sales, and Marketing

Nice to have

• Experience with AI, LLMs, and the evolving landscape of AI search and agentic systems
• Experience at a marketing technology, analytics, or AI company
• Familiarity with AI search, LLM-based discovery, or answer engine optimization
• Experience owning customer marketing, adoption, or expansion programs
• Experience in a category-creation or early-market environment

Benefits

• Base salary
• Equity
• Full range of benefits and perks

About the company

Profound is an AI marketing platform used by the Fortune 500 and innovators. It provides data on what people ask AI and uses agents to automate reporting, content drafting, and research.