Marketing Operations

The role

You will own the systems and processes for campaign operations, marketing tech stack health, and reporting support. You will manage end-to-end campaign execution, lead routing, and data integrity to ensure smooth handoffs between strategy and execution.

What you will do

• Build, QA, and launch processes for email, web, events, webinar and paid campaigns
• Maintain campaign taxonomy and UTM standards
• Manage the campaign calendar
• Monitor campaign performance post-launch and flag data quality issues
• Diagnose recurring campaign issues and fix the process
• Build and own audience segmentation in databases
• Help build out AB testing framework
• Own the health of the marketing tech stack including lead routing, list hygiene, integrations, and dedupe rules
• Support the lead flow process
• Partner with RevOps on tracking intent signals and scoring

Required qualifications

• 2–5 years in marketing operations or campaign ops at a B2B SaaS company
• At least a year managing systems or people
• Strong hands-on fluency with a marketing automation platform (HubSpot, Marketo, or similar)
• Strong hands-on fluency with a CRM (Salesforce or similar)
• SQL or BI tool comfort (Hex, Looker, Tableau)

Benefits

• Base salary
• Equity
• Benefits

About the company

Profound is an AI marketing platform used by the Fortune 500 and innovators. It is a place where marketing teams do research, briefs, content, campaigns, and reporting alongside agents.