Profound
AEO/SEO Lead
New York, New York. Posted 19 days ago
The role
You will own the organic growth strategy by leading AEO and SEO efforts to drive qualified demand and pipeline. You will use Profound to find discovery opportunities, partner with engineering on technical SEO, and turn data into published content.
What you will do
- Own organic growth strategy and execute a roadmap for discovery across AI answer engines and traditional search.
- Use search demand and prompt data to decide what content to create and update.
- Partner with Web and Engineering on crawlability, indexing, rendering, site architecture, internal linking, and structured data.
- Identify publications, communities, and sources to build presence beyond the website.
- Run disciplined experiments on content formats, page structures, and technical changes.
- Build repeatable workflows using Profound’s AI Marketer.
- Understand market needs to move buyers toward evaluation or purchase.
- Track search performance, AI mentions, citations, traffic, conversions, and pipeline.
- Share product feedback to inform how Profound is built.
- Help define the role of the Marketing Engineer and bring expertise to industry conversations.
Required qualifications
- 5+ years in SEO or organic growth, with experience owning a program and delivering measurable results.
- Experience running hands-on AEO experiments.
- Understand technical SEO to diagnose problems and work with engineers.
- Strong editorial judgment.
- Regular use of AI tools and ability to build or adapt workflows with APIs, scripts, or automation platforms.
- Ability to distinguish promising signals from results needing more testing.
- Ability to translate technical concepts into clear recommendations and business impact.
- Ability to take ownership from recommendation through execution.
Benefits
- equity
- full suite of benefits and perks
About the company
Profound is an AI marketing platform used by the Fortune 500 and innovators. It provides data on what people ask AI and uses an AI Marketer to automate research, content, and reporting.