Prokeep

Demand Generation Marketing Manager, SMB

United States, Remote. Posted a month ago

The role

The Demand Generation Manager for SMB owns new-logo pipeline generation for the SMB segment. You will build and run campaigns across email, outbound SDR, and events.

What you will do

  • Build and run the SMB Marketing Playbook across email, outbound SDR, and events.
  • Stand up a full account-based marketing (ABM) motion for SMB.
  • Build and run plays in HubSpot and Unify.
  • Use AI to identify contacts and companies ready for sales calls or campaign messages.
  • Write and refine campaign copy for SDR plays, marketing emails, and outbound sequences.
  • Work with the SDR Manager on lead flow and hand-off volume.
  • Use performance data and A/B testing to decide what to scale, pause, or stop.
  • Partner with Content Marketing, Sales, and RevOps.
  • Manage the SMB campaign calendar.
  • Report weekly on pipeline generated by channel and campaign.

Required qualifications

  • 3 to 5 years of B2B SaaS marketing experience, focused on demand generation or growth marketing.
  • A track record of running campaigns that generate new-logo pipeline.
  • Hands-on experience building campaigns and plays in HubSpot.
  • Experience running high-volume outbound or signal-based orchestration plays (for example, Unify or RollWorks).
  • Experience using AI to build target lists or to generate campaigns or projects.
  • Strong analytical skills: comfortable in dashboards, testing ideas, and presenting data-driven decisions.
  • Strong writing skills, with the ability to take campaign copy to at least 80% ready.
  • Strong project management: organized, detail-oriented, and reliable on follow-through.
  • Experience partnering closely with Sales.

Nice to have

  • Experience in wholesale distribution or construction is a plus.
  • Unify experience is a plus.

Benefits

  • Health, dental, vision, life, short & long-term disability, 401(k), and employee assistance program (EAP).
  • Flexible PTO with no preset limits.
  • Yearly education stipend to support professional development.
  • Equity Package.

About the company

Prokeep is an Order Engine that empowers distributors to win by turning every customer interaction into an order opportunity. It is trusted by 8,000+ distributor locations and 40,000+ users.

Demand Generation Marketing Manager, SMB at Prokeep | JobZoey