Paid Acquisition Manager

The role

You will own the paid acquisition strategy across Meta and AppLovin and build Pinterest and TikTok into meaningful channels. You will grow new customers for haircare and skincare business lines by managing account structure, measurement, and creative testing.

What you will do

• Own Meta acquisition performance including direction, account structure, and measurement.
• Own AppLovin growth through structure, measurement, and efficient spend.
• Build Pinterest and TikTok into reliable acquisition channels.
• Develop and evolve paid acquisition strategy and audience growth plans.
• Evaluate new channels for testing.
• Own analytical tools and methodologies to evaluate campaign effectiveness.
• Interpret performance data to guide spend and produce weekly and monthly reporting.
• Design and execute an A/B testing roadmap across the conversion funnel.
• Partner with Creative Strategy to brief, produce, and iterate on ad creative.
• Manage relationships with media partners.

Required qualifications

• 4+ years of hands-on experience in paid acquisition or growth marketing.
• Deep, hands-on Meta Ads Manager experience.
• Experience with purchase- and value-optimized campaigns.
• Demonstrated experience owning acquisition strategy for an app or programmatic channel (AppLovin or a similar DSP).
• Strong analytical skills.
• A testing mindset and a bias toward action.
• Strong cross-functional collaborator.
• Active, daily use of AI tools in current workflow.

Nice to have

• Experience at a DTC or subscription brand.
• Direct hands-on experience operating AppLovin specifically.
• Pinterest and TikTok experience.
• Experience with analytics and reporting tools (e.g., Looker, or similar).
• Experience with Haus and Northbeam.

Benefits

• Competitive and flexible PTO policy
• Competitive compensation package
• Company sponsored health care plan (medical, dental and vision plans)
• 401k + matching
• FSA and commuter benefits
• Snacks and vending machine available on site

About the company

Prose is a custom hair and skin care company that uses a proprietary AI-powered beauty-tech platform called Singular. It is a certified B Corporation, a Public Benefit Corporation and Climate Neutral.