Field & Pipeline Marketing Manager, Asia

The role

This individual contributor will drive field and pipeline marketing activity across Singapore and Malaysia. You will deliver multi-channel programmes, manage events, and partner with Sales and Alliances teams to support regional revenue growth.

What you will do

• Deliver multi-channel marketing programmes aligned with global and APAC priorities.
• Work with Sales to execute campaigns that support regional pipeline and revenue goals.
• Plan and deliver targeted marketing activity across Asia, including nurture campaigns, hosted events, trade shows, webinars and digital tactics.
• Manage end-to-end delivery of in-person and virtual events across Asia.
• Partner with the Alliances team to deliver local partner marketing initiatives.
• Localise central demand and corporate campaigns through tactics such as landing pages, webinars, digital marketing and events.
• Support Account-Based Marketing activity for strategic accounts where required.
• Manage the Asia event budget, estimate costs accurately, deliver programmes on time and capture post-event outcomes.
• Stay informed on regional and industry trends to help shape relevant marketing campaigns.

Required qualifications

• Several years of experience in field or regional marketing within a B2B technology company.
• Proven experience delivering B2B field marketing programmes across Asia.
• Strong project management skills.
• Excellent written and verbal communication skills.
• Experience collaborating with geographically dispersed, cross-functional teams.
• Working knowledge of marketing technology platforms, including Salesforce and HubSpot.
• An understanding of Account-Based Marketing (ABM) principles and how to apply them in practice.
• The ability to use data and performance insights to measure effectiveness and optimise marketing programmes.
• A proactive, resilient and accountable approach, with the ability to work independently in a fast-paced environment.

Nice to have

• Experience using AI tools to support marketing activities and improve efficiency.
• Experience working with ABM platforms and tools.

Benefits

• Competitive salary & Commission
• Annual leave, plus national holidays + your birthday off!
• Private Healthcare, plus life insurance and critical illness
• Regularly bench-marked salary rates
• Well-being days
• Volunteer Day off
• Work from Home Equipment
• Free Subscription to a meditation, relaxation and sleep app
• Continuous Training and Development
• Spend up to 2 months working outside of your country of employment over a rolling 12-month period with our ‘Work from Anywhere’ policy
• Employee Referral Program
• Team Social Budget & Company-wide Socials

About the company

Quantexa is a global data and analytics technology company helping organisations connect fragmented data, uncover meaningful relationships and make trusted decisions at scale.