Senior Creative Marketing Manager

The role

The Senior Creative Marketing Manager will build a systematic approach to working with personas, segments, and messages to increase creative effectiveness and scale marketing for Social Discovery products. This role involves analyzing dating vertical creatives, validating new segments, and creating messaging frameworks.

What you will do

• Analyze creative features in the dating vertical
• Build systems for collecting, validating, and using information from available sources
• Validate the framework for working with personas, segments, and messages
• Form messaging frameworks for each validated segment
• Launch and conduct tests for new personas, segments, and messages
• Establish a system for transferring and scaling validated segments to product marketing teams
• Maintain a unified database of segments, personas, and an insight library
• Support the niche direction with relevant creative concepts for niche validation

Required qualifications

• 3+ years of experience in an analogous position
• Experience in performance marketing
• Experience working with English-speaking Tier 1 markets
• Confident use of AI tools (ChatGPT, Midjourney, Veed, etc.)
• Strong analytical skills
• Ability to analyze large volumes of information and draw conclusions
• Structure and ability to build processes
• Creativity and ability to generate new ideas and hypotheses
• Fluent English
• Independence and responsibility
• Proactive position and speed
• High quality requirements

Benefits

• Comfortable conditions and flexible schedule
• Hybrid format
• Equipped workspaces, corporate breakfasts and lunches, shower, sleep room, PlayStation, walking treadmill
• Competitive salary with regular reviews based on performance
• Lifelong Learning and career growth
• Internal trainings and professional communities
• Compensation for external courses
• 20 days of vacation, unlimited sick leaves, winter holidays and 6 holiday days
• Medical insurance
• Psychologist compensation
• Gym attendance compensation
• Hobby communities

Before you apply

• Application
• Recruitment Interview
• Professional Interview
• Test Task
• Final Interview with C-Level

About the company

Quarks is a technology company that creates niche products in the Social Discovery & Relationship Wellness sphere. Their flagship product is Kismia, a dating app with over 80 million users in 20+ locations.