Social Media Manager

The role

You will own the social creative strategy and create content across stills, video, motion, and audio. You will partner cross-functionally to drive engagement and growth through social insights and trends.

What you will do

• Own the social creative strategy across channels
• Contribute to Brand Marketing strategy using social insights and performance data
• Lead the social calendar end to end
• Concept and create social-native content across stills, video, motion and audio
• Track performance and build action plans to improve reach and engagement
• Build playbooks and best practices for social content
• Partner with influencer marketing to collaborate with creators
• Lead social creative reviews with senior marketing stakeholders
• Stay ahead of platform and cultural trends
• Guide the voice of community engagement

Required qualifications

• 7+ years of experience in social media, content creation or brand creative, with a focus on social-first work
• An online portfolio of social-native work across stills, video and motion, including examples of results delivered
• A track record of building and leading social content strategy for a consumer brand
• Experience using social analytics and insights to shape creative decisions
• Advanced knowledge of video and audio editing tools
• Solid motion graphics skills
• Exceptional visual design skills
• Experience partnering with creators or influencers
• Strong presentation and interpersonal skills
• Curiosity about AI tools

Nice to have

• Experience with hand illustration or lettering

Benefits

• Generous paid time off
• 401k matching
• Comprehensive health plans for you and your family
• Supplemental mental health benefits
• Monthly wellness reimbursement
• Dog friendly offices
• Employee Discount Program!

About the company

Rothy’s creates wardrobe staples like shoes and bags using 3D knitting technology and recycled materials. The company focuses on building a sustainable future and fostering an inclusive environment.