Demand Generation and Growth Marketing Lead

The role

You will own and scale the demand generation engine to drive inbound pipeline growth. You will build integrated campaigns across paid media, social, and account-based tactics to reach Global 2000 enterprises.

What you will do

• Own and scale Rox's demand generation engine to drive inbound pipeline growth.
• Lead digital acquisition and paid media across LinkedIn, Google, and retargeting.
• Build integrated demand generation campaigns connecting paid media, social, content, and field marketing.
• Develop ways to break into Global 2000 accounts using personalized campaigns and direct mail.
• Own and optimize the full marketing funnel from awareness to pipeline creation.
• Turn data into actionable growth strategies by analyzing campaign performance and funnel metrics.
• Drive high-velocity experimentation with creative, messaging, and channels.
• Partner with brand, social, content, and field marketing teams.
• Work with sales and revenue operations to align on target accounts and lead quality.
• Manage campaign performance, budgets, channel allocation, and agency relationships.

Required qualifications

• Exceptional experience in B2B demand generation and growth marketing.
• Deep expertise in paid media and performance marketing, particularly LinkedIn Ads and Google Ads.
• Highly analytical and data-driven.
• Strong understanding of enterprise marketing and account-based strategies.
• Experience owning the full marketing funnel.
• Excellent cross-functional collaborator.
• Commercially minded and focused on outcomes.
• High velocity and high standards.
• Deep curiosity for AI, enterprise technology, and go-to-market.
• Based in (or willing to relocate to) San Francisco.

Benefits

• Medical, dental, and vision, including 100% company-paid plans for you and eligible dependents
• Company-paid life & AD&D, plus short- and long-term disability
• 401(k) with automatic enrollment
• Unlimited PTO, plus paid sick leave, company holidays, and bereavement
• Up to 20 weeks of paid parental leave at 100% pay (birth, adoption, or foster)
• Wellness stipend: $375/quarter
• Learning stipend: up to $2,000/year
• Internet & cell phone stipend: $25/month
• Mental health support, virtual care, and care navigation
• Fertility & family-building support, plus backup care membership
• Pre-tax commuter benefits (transit & parking)
• SF HQ: daily catered breakfast & lunch, meal allowances, and rideshare support when commuting to the office

About the company

Rox builds a revenue operating system using autonomous revenue agents to manage the end-to-end customer lifecycle. The platform powers Global 2000 leaders in banking, hardware, construction, and sovereign AI.