Senior Web & Product Analyst

Remote (Spain). Posted 12 days ago

The role

You will grow online conversion by understanding customer behavior, testing improvements, and measuring results. You will own the tracking setup, work with developers on implementation, and run A/B tests.

What you will do

Own tracking setup across all markets including GA4, Google Tag Manager, server-side tracking, Conversion APIs and advertising pixels
Work with web developers to define, implement and test tracking before every release
Check data quality and compare GA4, Amplitude and booking data
Run A/B tests in Amplitude Experiment from hypothesis to analysis
Define booking funnel and product KPIs
Build Amplitude dashboards and cohorts for product teams
Act as the go-to person for Marketing and Product on tracking, attribution and testing

Required qualifications

At least 5 years of hands-on experience in web, digital or product analytics
Deep expertise in GA4 and Google Tag Manager
Experience with server-side tracking, Conversion APIs, Consent Mode v2 and pixel implementation
Solid knowledge of GDPR rules for tracking
Strong Amplitude skills
Proven experience with A/B testing and statistics
Strong SQL skills
Explain results clearly to non-technical colleagues and management
Fluent English

Nice to have

experience with Metabase
experience with dbt

Benefits

Flex Work Policy with office and home office days
Work from abroad in Europe for one month per year
Inhouse Academy for personal and professional development
Annual camper budget
Job bike offer
Corporate Benefits Platform
Travel Industry Card
Family & Friends Discounts
Office with table tennis and table football
Dogs in the office are welcome

About the company

Roadsurfer is Europe's largest campervan rental company and a platform to discover and book unique camping spots. The company philosophy is to rent an RV, start an adventure, and be happy.