Product Marketing

The role

You will own end-to-end positioning and lead product launches to transition the company from a data labeling tool to a Vision AI platform. You will build buyer surfaces, deliver sales enablement content, and drive vertical strategy across industries like industrial, logistics, and healthcare.

What you will do

• Own positioning end-to-end
• Lead product launches
• Build buyer facing landing pages, ROI frameworks, and vertical specific narratives
• Deliver content for sales including decks, battle cards, and competitive intel
• Productize customer proof through case studies, video, and webinars
• Drive vertical strategy for industrial, logistics, aerospace and defense, automotive, energy, and healthcare

Required qualifications

• Experience owning positioning end-to-end
• Experience leading product launches
• B2B experience marketing to buyers with $150K+ ACVs and complex sales cycles
• Excellent writer
• Sales partnership instinct

Nice to have

• Computer vision, ML infrastructure, or developer tools background

Benefits

• $3500/yr Travel Stipend
• $350/mo productivity stipend
• Cover up to 100% of health insurance costs for you and your partner or family
• Equity in the company

Before you apply

• Expect a project phase involving a positioning exercise, launch plan, or sales-enablement asset
• We check references and conduct a background check

About the company

Roboflow builds tools, community, and resources to make the world programmable with artificial intelligence. The company simplifies building and using computer vision models.