Rogo
Paid Media Manager
New York City, San Francisco, London. Posted 11 days ago
The role
You will plan, build, and optimize paid advertising campaigns across Meta, Google Ads, and LinkedIn. You will also manage direct publisher buys, sponsored content, and content syndication to drive revenue.
What you will do
- Build, launch and optimize campaigns across Meta, Google Search, Google Display, YouTube and LinkedIn.
- Manage audience targeting, exclusions, bidding, budget pacing, retargeting and creative rotation.
- Support scalable acquisition programs and account-targeted enterprise campaigns.
- Coordinate agency work.
- Build and report on a structured testing plan across audiences, creative, messaging, offers and landing pages.
- Write ad copy and brief Content and Design partners.
- Analyze the journey from impression and click through qualified inquiry, opportunity and revenue.
- Use platform, website and Salesforce data to evaluate lead quality, funnel conversion, pipeline and revenue outcomes.
- Partner with Marketing Operations to validate tracking, UTMs, conversion events and reporting.
- Plan and manage publisher placements, sponsored content and content-syndication programs.
Required qualifications
- 3–5 years of hands-on paid media experience.
- Demonstrable experience driving pipeline and revenue through paid advertising.
- Direct campaign-building and optimization experience across Meta, Google Search, Display, YouTube and LinkedIn.
- Strong analytical skills.
- Experience evaluating downstream lead quality and commercial outcomes.
- Familiarity with Google Analytics, conversion tracking, Salesforce and marketing automation platforms.
- Experience planning or supporting direct publisher buys, sponsored content or content syndication.
- Strong attention to detail.
- Clear communication.
- Ability to manage multiple campaigns.
Nice to have
- Experience ideally in B2B technology, financial services or an agency serving similar clients.
About the company
Rogo aims to transform global finance by empowering professionals at investment banks, private equity funds, and investment firms with AI. The company is scaling quickly and defining a new category of enterprise AI.